HONOURABLE
We love dialogue, are open and correct – in the Hanseatic tradition. We do not make any promises of salvation. In the same vein, we rely on flexibility instead of contractual fetters.
BORN FOR MEDIA, READY FOR THE FUTURE
Inhousing is a good idea – sometimes!
Many things change in the wake of digitalisation. In the digital media marketing world in particular, new tools and automation options are opening up entirely new opportunities. Of course, this often goes hand in hand with rationalisation. The phrase “We can do that in-house” is increasingly becoming a popular mantra to justify the reduction of sales and personnel expenses.
Skilled staff are hard to come by
One may notice the effect of this now and then, but it is often overlooked that systems must also be set and operated by humans. And this calls for experts who have a deep understanding of the subject matter and are constantly working in this realm in order to identify and exploit true optimisation potential. Unfortunately, the experts required for this are rare and usually very expensive. After all, the demand for specialists is unlimited and there is no foreseeable change in this trend.
Inhousing is not for everyone
Incidental wage costs, fluctuation, sick leave, holiday, etc. – there are a number of risks that need to be dealt with. For this reason, outsourcing advertising marketing is still, or better yet, because of the increased complexity of digitisation, a practical and viable option. But only if the marketer is optimally positioned for today’s market, the cost structures are fair and attractive for publishers and will remain to be fair in the future.
Our role as marketers
“Marketers are not dead; marketing just needs to do some rethinking and find its place in the new world”. This is how we – adbility media – interpret the new era and our role as a service provider and partner for businesses wishing to make profitable use of the new possibilities of online marketing.
Our motto is the win-win principle!
One DEAL, plenty of winners – for us, win-win means that all partners achieve a profit from the interaction, are happy about a sustainable deal in the end and are satisfied with the result. This cooperative negotiation style is accompanied by mutual respect, fairness and transparency. We pay attention to the needs and wishes of our partners, so that in the end, everyone can benefit and simply enjoy working together.
FOCUSED
We provide you with everything from a single source: advice, in-depth market insights, attractive and fair conditions and a top-notch network including all necessary technologies.
INDEPENDENT
We do what we feel is right – for us and our customers. We are independent, objective, multi-partner-optimised and a techno-agnostic company.
“Yes, we are independent, unconventional, unwavering – and we believe that our customers are entitled to maximum effective media marketing at fair conditions!”
Florian Tkatsch, CEO adbility media GmbH
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A conversation, new perspectives?
Are you looking for digital media expertise, many years of experience in online marketing and an objective, independent view of your challenges? Would you like to gain an initial insight and get to know us and the manner in which we work without spending too much time – without excessive briefing or budget expenses? Then let us start with a non-binding introduction and a constructive exchange.
Florian Tkatsch
CEO adbility media GmbH
As a formally trained advertising specialist and long-standing Head of Sales at GAN Ströer GmbH (formerly GAN Game Ad Net GmbH), Florian Tkatsch is a proven marketing expert and has been successfully acting as CEO of adbility media for a broad customer portfolio in digital marketing for over four years.
We look forward to your request.
adbility media GmbH
Stahltwiete 21a, 22761 Hamburg
P: +49 40 228698310
info@adbility-media.com
Christoph Worch
CTO & Director Programmatic (authorised signatory) adbility media GmbH
With a degree in media and communications and several years of experience in yield management and ad operations, Christoph has worked for GAN Ströer GmbH (formerly GAN Game Ad Net GmbH) and Ströer Digital Media GmbH.